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	<title>Jester 78 - Digital and Affiliate Marketing News</title>
	<link>http://www.jester78.com</link>
	<description></description>
	<lastBuildDate>Wed, 12 Nov 2008 14:32:08 +0000</lastBuildDate>
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		<title>AACS Vs The geeks</title>
		<description>
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		<link>http://www.jester78.com/archives/29</link>
			</item>
	<item>
		<title>2.0</title>
		<description>Since the phrase was first coined at a brainstorming session in September 2005 by O'Reilly (http://www.oreilly.com/) and MediaLive International (http://cmp.com/) Web 2.0 has been lauded as the latest great thing to happen online since professors at the National Physical Laboratory first sent a packet of information over a computer network.

As ...</description>
		<link>http://www.jester78.com/archives/28</link>
			</item>
	<item>
		<title>Merchant Metric</title>
		<description>
Following on from the previous entry which focused on earnings-per-click (EPC) as a measurement for an affiliate programs success, I have proposed a new method for scoring the quality of a program which will allow merchants to feel comfortable that dilute traffic will not reflect on the quality score of ...</description>
		<link>http://www.jester78.com/archives/26</link>
			</item>
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		<title>The dark side of Affiliate Marketing?</title>
		<description>
At 07:15 on Monday 16th April 2007 a 23 year old student at Virginia Polytechnic Institute shot dead a man and a woman, two hours later he proceeded to randomly kill a total of 31 more people in the worst school shooting recorded in the US.
Within mere hours of this ...</description>
		<link>http://www.jester78.com/archives/25</link>
			</item>
	<item>
		<title>Mini Games</title>
		<description>Here are a couple of great little games that are worth a look (post your scores for the Desktop Tower Defence game):

Desktop Tower Defence - Incredibly simple yet insanely addictive
5 Minutes to Kill -  Creative and morbid </description>
		<link>http://www.jester78.com/archives/6</link>
			</item>
	<item>
		<title>Games</title>
		<description>Suppose two men at cards with nothing to wager save their lives. Who has not heard such a tale? A turn of the card. The whole universe for such a player has labored clanking to this moment which will tell if he is to die at that man's hand or ...</description>
		<link>http://www.jester78.com/archives/5</link>
			</item>
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		<title>EPC - A cosmetic approach?</title>
		<description>
With EPC and Conversion Rates being a heavily used measurement for affiliate program performance are some top programs not being recognised due to non-target dilution and are merchants turning away sales just to keep these measurements high?
I have several programs that I run where certain affiliates are delivering a very ...</description>
		<link>http://www.jester78.com/archives/4</link>
			</item>
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		<title>Umbongo and the hemp</title>
		<description>My first ever entry in my first ever blog and I'm complaining about Umbongo. As if the Guinness Marmite drought wasn't enough I now have to endure one of my favourite childhood drinks being brought back from the dead in a Pet Cemetary style. Whatever crazy chemical concotion was exhumed ...</description>
		<link>http://www.jester78.com/archives/3</link>
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